L'Oreal Everpure Blonde Brass Banisher

So you may or may not know that I have dyed my hair blonde. Not that my hair wasn't already blonde to begin with, but I  guess I just like to be as blonde as I was back when I was a little girl! The problem that I find myself running into is, if I wait too long between dye sessions (like say 6 months!), I find that my hair almost always comes out with a brassy tint to it in spots where it had a chance to become darker over time. 

I have tried many purple shampoos in the past, at least that is what I refer to them as, so it was decided that I would buy some to save me some heartache with my hair. I looked up brands online and found a John Freida one with nothing but positive reviews! This would be the one I was going to get! I hopped in the car and set out to le target.

Now the struggle is all too real...

When you find something online and then find that they do not have it in stock at the store. That was exactly the case when I got to the hair product aisles in target, so it was a matter of if I would take a loss and drive back home, or if I would settle for another brand.

 I settled.

I got L'Oreal Everpure Blonde Brass Banisher shampoo and conditioner. I read a few online reviews on the product and answers were mixed. I still decided to take the leap and go ahead and take the shampoo and conditioner home.

Description For The Product: Keep that pure, lustrous blonde color. L'Oréal Paris introduces EverPure Blonde. Their Phyto-Chrome technology neutralizes deeply nourishes dry, over-processed hair and brings back your 1st day color in only 1 use. This is the 1st sulfate-free color and care system to reverse unwanted brassy tones and dryness. EverPure Blonde contains vivid botanicals and gentle pigments to optically neutralize tonal shifts, safeguarding color purity. No harsh dyes. Sulfate-free.

Overall the products were alright to say the most. After the first 3 initial uses, I did notice a slight difference in the level of brassiness in my hair and it did lighten it up, but just a smidgen. I have used purple shampoos before and gotten my hair color to a very cool light color and with this product I will not hold my breath for results to equal those experiences. If nothing else it got half the job done and I wouldn't say that I am disappointed overall. It was well priced and left me feeling better about my hair but I definitely do understand the mixed reviews.

Conclusion: For a girl on a budget with moderate expectations, this is the product for you. I would not go out of my way to suggest this to a friend, but I wouldn't advise against it either. I am sure every experience is different :)


  1. Girrrrllll....I have tried ALL the grocery store brands. NONE of them work to clear up those brassy spots. I've been bleaching my own hair at home now for almost two years.
    The #1 BEST toner/toning shampoo is Clairol Lights. You can buy it at Sally's. It's $8 for a bottle and that will last you through more than one bleaching. You just put it on, put on a shower cap and let it sit on your hair 10-15 minutes. I tend to let mine sit a little long, but I don't mind seeing purple tint in my hair. That stuff is amazing and your hair will turn white.
    I've tried the Wella White Lady stuff from Sally's - didn't care for it.
    Manic Panic Whitening Lightening didn't do much for me either (though, you should try it - it might work better for you - some people it works great on).

    Trust me Clairol Lights! It works!!

    1. Thank you so much for the tip! It is so frustrating trying to find something that works, I will definitely be giving that a try.